Eye makeup is by far the most fun to apply. Your entire look can be changed when all you are doing is darkening or brightening your eye area, which is a really cool concept. The first thing you need to know is what type of facial moisturizer you use. Sun damage is the leading cause of wrinkles and cancer, and your eyes will show your age more than any other part of the body. Do you have the feet of a raven? They are easier to prevent than they are, I will tell you. That said, you should start with a moisturizer that has at least an SPF 15. Make sure to cover the entire face and neck, paying close attention to the area around your eyes.
Then you should put on your foundation. I like to cut mine 50/50 with more facial lotion to avoid a dreaded makeup line, but if you need more coverage, you should just mix a little more. After putting it all over your face, you can put your concealer on. This is the first step to have a good eye makeup: cover the bags under your eyes. Everyone has some natural discoloration in this area, but you must make sure to even it before applying eyeshadow or anything else. Once done, adjust with face powder.
Now that your face is ready for the colors you're about to put on, you can start applying eye makeup to your heart's content. From eyebrow pencils to mascara, everything must start with a good foundation. I prefer eye shadow powder on its cream counterpart, especially because the cream shades tend to wrinkle and stain a lot. I've found that powders never do, even though they may fade a little. They are essential for good eye makeup, but I encourage you to do your own experiments.