Over the past six years, the whimsical Game of Thrones game has shocked and delighted us in the same way.
Now, in season seven out of eight, the epic series tells about one thing: power, how
I'm a newcomer to the game, but having bet on the series over the last year, it's now part of my life. But far from the battles, the power struggle, the incredible scenes and characters (of which there are many), there are some marketing lessons I've learned from George RR's small-screen blockbuster Martin
. , there are no spoilers below:
Winter is coming
One of the themes tackled by Game of Thrones is the above motto of Stark House which is one of the few large families remaining in Westeros. The meaning behind the words is that of warning and be vigilant to long winters that can last for many years; to be prepared for what will happen. Marketing is pretty much the same. make plans, have a consistent strategy and prepare for what will happen and be able to adapt and change for the environment in which you are.
Send a raven
There is no electricity in Westeros, the only way to communicate between the kingdoms is to send a bird to deliver important messages and hope that it arrives on time . Having a communication plan and content is vital in the modern era, where large volumes of data can be sent in one click, the key messages can be seen on many platforms to raise awareness of your brand.
Rule … "
Danaerys Targaryen learned power the hard way. She was able to build an army, key advisers and secret weapons (three huge dragons) in her quest to sit on the iron throne. She put together a team of experts to succeed; a strategic expert (Tyrion Lannister), a communicator and a content merchant (Lord Varys) and forged alliances if necessary by offering to create value (in his case, free slaves). These are all key elements to succeed in marketing; have a strategy, a concrete content plan and offer value through it to your target audience.
The element of surprise
Game of Thrones is a market leader for throwing curved balls into episodes, usually by killing a main character. Although we do not suggest it, it's important to keep your audience on guard with fresh and innovative ideas that will also keep you interested.
Tell your story
Yes, there are breathtaking scenes, great CGIs and detailed costumes but without a strong story in his heart Game of Thrones would not be the great success that he has become. Marketing starts with a solid foundation story you can build on, tell your story through the mediums at your disposal, and compel people to listen and invest.