This is the most important page of your site. For some businesses, the home page of the website is the most important public element in their own business. Your web design has about ten seconds to capture the imagination and the interest of your visitors, so you need to be sure that you leave nothing to chance.
Generally, the design of your homepage should be visually interesting and impactful. Your main message and a call to action must be immediately visible and very easy to read. Effective visual design can significantly improve the usability of your site and increase your loyalty.
Does the home page of your website have the potential to bring you more business or hijack potential customers? Below you will find a list of ten ways to improve the design and layout of your website's home page.
1. Remove unnecessary Web design elements
Evaluate the design of your home page and delete any items that do not have a specific purpose . Be ruthless. If you are unsure, review your key business objectives and determine if a specific item helps or prevents you from achieving your goals.
2. Attacking Your Key Business Objectives
Review your company's goals and determine if the web design and the information on your homepage reflect the purpose of the site. For example, if your main business goal is to generate targeted leads that are tracked by your sales team, make sure you have a well-positioned link on the homepage that goes directly to a form in line to capture the details of potential customers.
3. Clearly indicate who you are and what you are offering
The message from the home page should state clearly and elegantly, but boldly, who you are and what you are do, or what services you have to offer. Try to incorporate your key messages into the titles of your homepage content, rather than into the smaller text. Use bold and italic to underline the keywords. You can also use color with your titles or as a background color behind the elements to help your key messages stand out.
4. What are your points of difference?
What can you tell your visitor about your products and services that set you apart from your competitors? If your differences are strong enough, your chances of converting a new customer increase.
5. Invite your visitors to move on to action
The call to action asks the user to do something that will bring him closer to your services or from the purchase of your products, for example "Click here to contact us today" or "Refer a friend and earn rewards
6. Include a special offer, a discount or a other promotion
Nothing like a good deal or something free to entice your users to provide you With valuable contact information that can help you convert your visitors into customers, consider offering free of charge something, special offers or a value – added service to encourage more business. Do not make the mistake of asking too much information in your form.
7. Speak specifically to your target audience
D Clearly define your target audience and determine if you are addressing this market area effectively, for example, if your main audience is older. people, do not use a small font. If your primary audience is pregnant women, your content and images must be compatible with this market.
8. Make your navigation usable and consistent
The two main rules for using navigation are as follows: it must be consistent across a site and must look like the navigation. Most users expect to find the main navigation either horizontally at the top of the page, or vertically on the right or left side of the page, where it should remain on the site. Label your navigation items so that they make sense to the user.
9. Make Text Content to be Accurate and Accurate
Typically, web text is generally analyzed, and is best divided by dots and headers and sub-headers. securities. It's also important to have a "space" around your content to help your user clearly identify and easily read your messages. The content of your website must be easy to find, easy to read and relevant.
10. Use Meaningful and Professional Images
Imaging is a very powerful tool that can be used to attract and entice your potential customers to want more information. The wrong kind of imagination can distract people, but good imagery can win you a new customer. People refer to people 's images first, and the mood of the image can attract users. Use images on your site to help tell your story effectively.