In order to build the customer base of your home remodeling business, you must perform various marketing strategies. Promoting your business using marketing tools like brochures will help you in this case. Brochure prints will help you to advertise the services you offer. With this, it will be easy to accumulate loyal customers and of course, generate more sales. However, it is necessary to design your copies correctly so that the prints are catchy enough for people to read. Here are some tips on how you can design brochures that can really sell:
Brochures Design Tips for Home Renovators
o Plan your brochure designs. Be sure to check and recheck if you have the best design possible. Or, you can ask a professional graphic designer to do the work for you. Test the impressions to see if you have defined them correctly. Make sure your design perfectly reflects your business. For example, you can use the front of your shop or the interior design as a general theme of the prints. The colors, the lines, the atmosphere – these things.
o Decide what size you should use for your prints. Should you use A4 paper? Should you use 8.5×11 inches? Depending on the design and content that you intend to include in your copy, you should get the appropriate size. You can not use small paper stocks if you intend to include photos for each service you offer.
o Decide folds. Depending on how much content you need and the number of services you want to use, your booklet prints should also have the appropriate folds. For example, if you only want to present a photo before and after a certain project, text about your services and your business information; you can have two-fold brochures. This will have a total of four columns (including the spaces at the back). The first page will carry the logo, the name and the slogan of your company. Then the text goes to the next page and to the picture before and after. On the last page, you can add your contact information.
o Attention to colors. Depending on the type of home renovation services you offer, you need to choose the right color too. For example, if you offer contemporary designs, opt for minimalist and bold colors. The subtle and welcoming colors are suitable if you are offering country house designs.
The design of your brochures will affect how readers perceive them. Thus, it would be better to think of your target customers when creating your copies. The tips above can be your guide when designing your prints.