As a robust eCommerce platform, Magento accelerates the development of custom eCommerce applications by providing a flexible shopping cart system and tools for digital marketing, optimization search engines and catalog management. The themes and plug-ins provided by Magento facilitate the development of online shops and enhance the customer experience. A company also has the option to choose from different editions of Magento – business, business intelligence, community, shipping, order management, social and business – depending on its needs and budget.
Each edition of Magento is written in PHP – an open source server-side programming language. But the different editions of the popular e-commerce platform differ from each other in terms of features and functionality. Unlike other editions, Magento Community Edition is open source and free. Here, a company can use the community edition of Magento to dramatically reduce the cost of developing e-commerce applications. Likewise, it can make changes to the Magento Community Edition according to its specific needs. But Magento Community Edition further simplifies the development of ecommerce sites by providing a range of features.
Presentation of the main e-commerce functions of Magento Community Edition
Management of the eCommerce site
Magento Community Edition simplifies the management of online shops by allowing administrators select, share and control information on multiple ecommerce websites via a unified administration area. The administrator even has the ability to assign roles and permissions to individual users and manage online customer groups. It can also use the Web Services API to integrate Magento with third-party applications seamlessly. Similarly, the administrator can simplify the creation and management of information web pages by integrating a popular content management system (CMS).
Cash, Payment and Shipping
Magento Community Edition helps businesses improve the customer experience with an online order of one page. But it supports several payment options – credit cards, gift cards, checks, money orders and online orders. A company even has the option of integrating the eCommerce application with popular payment systems such as PayPal, Google Checkout and Amazon Payments. At the same time, the Magento Community Edition allows businesses to manage multiple shipments for the same order, benefit from the free shipping feature, manage shipments based on weight and offer an option lump sum shipping.
The features offered by Magento Community Edition make it easier for customers to browse different products and gather detailed product information. The eCommerce platform allows users to view multiple images by product, allowing customers to zoom in on product images, view stock availability, view products in a group, and recommend related products. . At the same time, a company can even allow customers to add products to the wish list; post product reviews and send product details to a friend by email.
Magento Community Edition allows administrators to view, edit and fill orders from a unified administration interface. The admin panel also helps users simplify common order management tasks, such as creating and printing multiple invoices, packing slips, creating orders, and generating transaction emails. A company can also take advantage of the Unified Administration Panel to speed up its call center activities such as tracking orders and identifying a customer's preferences based on its history. d & # 39; purchase.
Catalog Navigation and Management
The community-based publishing supports layered and faceted navigation for product filtering in both categories and search results. The administrator even has the ability to assign the design to the product and catalog level. It can further enhance the customer experience by displaying recently viewed products, product comparisons and product reviews. Magento Community Edition simplifies catalog management by supporting batch updates, batch catalog export / import, product customization, approval / modification / deletion of tags and reviews. products, product definition
Accounts Receivable Management
The administrator can take advantage of the features provided by Magento Community Edition to effectively manage individual customer accounts. He can use the ecommerce platform to easily track the status of orders and customer history, view recently ordered items and rearrange the account. At the same time, the administrator can create address books with unlimited addresses and specify the default shipping and billing address. It can even add options for submitting product ratings and product labels, and creating wish lists that include both product details and customer feedback.
Search Engine Optimization
The Magento Community Edition helps companies create ecommerce websites according to the latest search engine recommendations. It improves the visibility of search engines on e-commerce sites by reducing the page weight and increasing the page loading speed. In addition, the administrator can use the tools provided by the eCommerce platform to create Google sitemaps, build search engine URLs, generate popular search pages, and manage metadata at the product and product level. catalog.
Digital Marketing and Promotion
The tools provided by Magento Community Editions help companies promote their products or services by targeting relevant customers. An administrator uses these tools to create and manage an online survey, create landing pages, manage newsletters, manage free shipping promotions, promote new articles, and implement coupon rules. flexible. It can even use specific tools to speed up cross-selling and cross-selling activities on product pages and in shopping hampers.
Analytics and Reporting
Magento Community Edition allows entrepreneurs to track the performance of their ecommerce websites and get information about their customers through the e-commerce website. Google Analytics integration. At the same time, administrators can also use the tools provided by open source e-commerce platforms to generate sales reports, tax reports, cart abandonment reports, on-site search reports, reports product evaluation, and the best reports on products sold. These reports allow businesses to make the right decisions when it comes to optimizing the web store and promoting the products.
Magento Community Edition helps organizations provide fast customer service by creating appealing contact forms and robust customer accounts. The administrator can also use the eCommerce platform to send order / account update emails, track customer account orders, personalize order emails and view order history with status updates.
Overall, a company may use Magento Development Service without incurring additional expenses. But the community edition of the e-commerce platform can meet the basic business needs of the company. It lacks a number of robust features provided by other editions of the e-commerce platform, including international support and mobile commerce. Here, companies must make use of Magento's commercial editions to accelerate the development of complex and far-reaching e-commerce applications.