SEO affects all online websites and if you own an online business, you need SEO for your website.
SEO is the abbreviation of "search engine optimization". SEO of a website helps determine how well it will rank on Google and other search engines. More simply, how high on the results page the link to your website will display for a specific search term.
Is SEO really important for your website?
The reason why SEO is important to your website is that good SEO result in more traffic, which can convert into more sales, more email list subscribers, more ads clicked, etc.
SEO has greater significance for smaller sites as they do not have as much of a budget to pay for advertising. Search engine traffic is completely free.
Two Types of SEO
There are two main sub-divisions or SEO areas. These are SEO on the page and off-page SEO. Both help rank it better on search engines. But other than that, they are quite different. You will need a mix of SEO on and off page to rank your website well.
What is SEO on the page?
The referencing on the page concerns the steps you take on your website to optimize it for SEO. This includes:
- Content: All the content you publish on your website that includes the keywords that people will use to search for that content will strengthen your listing on the page. The keywords tell the search engines what your content is about, which increases your position in the rankings.
- URLs: When you include a keyword in your URL, this optimizes the referencing of your website.
- Images: Images on your website contain items called alt-text, which are not visible to your website viewers. You can include keywords in the alt text that will be retrieved by the search engines.
- Website Optimization: The hosting and design of your website make the difference for your SEO. Make sure your website is mobile-friendly and that it has a fast loading speed.
This involves a series of steps that can improve the ranking of your website without changing anything on the site itself. It is often called link building and is a method of creating links from other sites to your website.
Backlinks are a sign of the value of your website's content. The key aspect is to get back links from quantity websites. In addition, sharing links to your website from social media will increase the search engine rankings of your site because social media links are considered backlinks by search engines.