Selling on Amazon Marketplace is simple. But keep in mind that there are other sellers there too. You must use a few strategies to gain an advantage. Think of your presence in the market as a store. What can you do to persuade buyers to buy in your store? Here are some ideas:
1. Choose a Good Display Name When You Set Up Your Amazon Account for the First Time
Your full name is your "Business Name" when selling on Amazon, which appears at the top of the list when buyers are looking for products. This can be your real name, or a compound business name. Amazon Marketplace buyers tend to prefer professional business names over personal names. Try to include something that tells buyers why they should choose you rather than a meaningless name. For example, "FastBargainDVD" can be a good idea if you are selling DVDs.
open a new account.
2. Take advantage of the opportunity to add additional information to your listing
Remember that you can add up to 2,000 characters of "Comments" to your listing. So enjoy it. Give buyers reasons why they should buy from you rather than anyone. Remember, Amazon buyers are on the condition of the product and the good service. So something like the following can really make the difference: A1 perfect condition. We ship every day by first class mail, well packed in bubble wrap.
3. List of novelties as used
This is a real quarrel Amazon. Curiously, it may be advantageous to describe the new elements as "used". This brings buyers looking for a good deal since they will look at the "used" lists for a product before the "new ones" – even if there is very little difference in the new prices and used.
If you can afford to sell your item for less than the recommended retail price. Nor is it a good idea if your item is likely to be bought as a gift.
4. Aim to sell at the lowest price
As for sale wherever competitive prices give you an advantage. But this is especially important when you are selling with Amazon because ads are shown to buyers in price order, the cheapest first, unlike eBay where they are sorted by their age. It is therefore very beneficial to get your listing at the top of the page. Sometimes reducing your price by a few cents (for example, £ 49.97 instead of £ 49.99) can get you to the top of the page.
If you can not choose the lowest price, try choosing the first three ads. Also try to give buyers the reasons why they should always buy from you at a higher price, ie. Whether you ship quickly or (in the case of a used item) that your item is really in good condition. If you are the only seller, it is still worthwhile to be competitive. This will deter other potential sellers from entering and under-rating you.
5. Send the goods as soon as possible
Because Amazon sends goods itself quickly, Amazon buyers tend to be a little obsessed with fast delivery. Amazon is waiting to send you goods within two days, but you should try to do it the same day or the next day if possible. If you can, indicate that you do it in your form. It can provide you with additional sales.
6. Post Reviews on Products
On Amazon, buyers can post reviews on the products they buy. These can be seen by anyone considering buying this product from any vendor. This is a very good feature of Amazon that is often underutilized. In addition to written reviews, you can also post photos and videos if you wish.