The personality of a company can be identified by the colors used in its logo. Each color gives off its own mood. This mood can be positive or negative. By understanding the meaning of colors, you can give your business identity a stimulating personality.
In design there are three categories in which we place colors they are neutral, warm and cool. Neutral colors are considered non-colors because they are more used as a mixture to create other shades of colors. These neutral colors are known as black, white, gray, beige and brown. By mixing neutral colors with other colors, you can influence the positive and negative mood of your logo. We associate black with power, authority and often mean assertiveness and formality. Also, remember that white is not considered a color but as an absence of all colors and means purity and innocence.
Then we have warm colors. In design, we use these colors as attention getters because they stimulate the nervous system. Warm colors include; Red, Orange, Yellow, Yellow / Green and Purple. Have you ever wondered why red is used for stop signs or yellow for caution? This is because psychologically you understand the importance of color and react to it. The use of Red will associate your corporate identity with intensity, strength and good fortune while yellow will promote visibility and danger.
The next category of colors gives a feeling of rest. They are known as cool colors because they are easy on the eyes. Cold colors include; Blue, Purple, Turquoise, Sea / Green, Green. Using a light blue can give your business identity a sense of peace and tranquility, but if you want to go for more reliability and reliability use a darker blue.
Knowing and understanding the meaning of colors will help you give your business identity the personality that will influence the mood of your customers.