The discovery of the art of photography and cinema, in particular, gave impetus to a sudden growth of cosmetics. As observers saw images of famous people with perfect complexion and strong sexual appeal, the standards of a woman's beauty began to change. Cosmetics have become a way to beautify one's physical appearance.
During the 1920s, the history of cosmetics rose rapidly. Between 1927 and 1930, advertising expenditures on radio increased from $ 300,000 to $ 3.2 million. In the beginning, many women's magazines have declined advertisements on cosmetics. However, by the late 1920s, cosmetics grew and cosmetic advertising in magazines became one of the largest sources of revenue for the magazine industry.
Here is a chronological overview of cosmetics from 1900 to 2010:
1900: Annie Turnbo, a black entrepreneur, starts selling hair conditioners, hair treatments as well as harmless hair straighteners, and hair producers from door to door.  1904: From Lodz, Poland, Max Factors moves to the United States. 4 years later, in the state of Los Angeles, where he puts makeups to sell to movie celebrities who do not crack or cake.  1909: Eugène Schueller, French chemist, creates the first harmless hair coloring. In 1910, his company called L'Oréal.
1905: Sarah McWilliams starts selling hair from door to door. After being married to Charles J. Walker, she was recognized as Mrs. C.J. Walker and incorporated her business in Indianapolis in 1911.
1909: Cosmetologist Elizabeth Hubbard and Florence Graham opened a store on 5th Avenue in New York. After a while, Florence Graham renamed her shop Elizabeth Arden.
1914: Maybelline was discovered by T.J. Williams. The Maybelline Cosmetics Company Specializes in Mascaras
1922: The Hairpin was Invented to Control or Treat Short or Cut Hair
1932: Charles Lackman, Nail Polish Supplier, and Joseph and Charles Revson, nail polish distributor, discovered Revlon. Revlon is a cosmetics company that sells nail polish in a wide range of colors.
1932: A New York chemist named Lawrence Gelb brings home a hair dye product that cuts through the hair shaft. He is also starting a business named Clairol. In 1950, he launched the Miss Clairol hair color bath, a step hair coloring product.
1933: A new cool technique for sustainable waves, using chemicals, which does not need machines or electricity.
1935: The makeup of pancakes, originally developed to appear natural on dye film, was made by the famous Max Factor
1941: The aerosols are actually untested, paving the way for lacquer.
1944: Benjamin Green, a pharmacist from Miami Beach, develops sunscreen to protect the skin of soldiers in the South Pacific
1958: mascara sticks come out, removing the need for "sunscreen". apply mascara with the help of a paintbrush.
1961: Noxema launches Cover Girl cosmetics brand, one of the first brands put on sale in grocery stores and aimed at teens
1963: For the first time in the history of cosmetics Revlon is offering its first blush powder.
The next four decades of the history of cosmetics can be summarized as follows:
The 1970s: a softer look became fashionable with eyeliner and eyelashes painted that diminish the sales. The 80's: anti-aging care, skin care and beauty care (therapy) were the fashion trends that evolved and the focus was on tanning and the link with the cancer
. The 1990s: Yves St-Laurent's Touch © is launched and becomes the focus of his cosmetic diet
2000 to 2010: History will make this decade the decade of certified organic cosmetics and / or natural. A period during which many companies around the world will launch safe and toxin-free products, but the United States will be left behind.
Regulations will be developed around the world to certify cosmetics as organic and / or natural. lobbyists in Washington, DC, the US cosmetics industry will fight legislation to eliminate toxic ingredients in cosmetics, claiming that their products are perfectly safe. In the end, when the history of cosmetics will be studied in the future, it will show that the industry places revenues and profits before profits for the health of consumers
. In the end, they will have provided the consumer with safe and non-toxic cosmetics. The hope is that the US $ 50 billion cosmetic industry will be encouraged to do the same.