PPC, PPV, CPV, CPA and PPA are different advertising media used in online marketing. They are used to generate traffic websites, landing pages, or any online platform that can be used for business purposes. By knowing what they mean and their characteristics, we can clearly highlight major differences between them. Here are the abbreviations in full:
PPC – Pay per Click
TVC – Pay per View
CPV – Cost per view
CPA – Cost per share
APP – Pay per Action
Looking clearly at abbreviations, I bet that anything profane would distinguish them. Whatever it is, let's go.
PPC – Pay per Click
1. This is a means of advertising in which ads placed on websites or various online platforms are only billed when the user clicks on the ad.
2. If someone views the ad but does not click, there is no charge imposed
3. This is a good way to drive targeted traffic to a website and highly recommended in online ads.
4. Its prices vary between $ 0.01 per click and $ 14.00 per click. It depends on various factors: the competition, the amount of traffic that advertising would probably attract, among other things.
5. So be careful using this ad as it can easily clear your account overnight.
6. If you use it, I recommend using it to generate traffic to compress the pages to collect emails for email marketing.
7. Examples of these ads are ads shown on "Google ads" on various websites.
TVC – Pay Per View & CPV – Cost Per View
8. The PPV and the CPV mean the same thing. it's the amount that would be charged for any view of an ad, regardless of the click made or not.
9. It is normally loaded into groups of views, eg. $ 0.30 for 1000 views, etc.
10. It would therefore be very cheap and efficient if you were to get targeted traffic.
11. This can however be very expensive if your ad has a lot of views but less action.
12. Such advertisements must be very catchy and attract the action required to benefit from them.
13. An announcement on Facebook provides a good example of PPC and PPV advertising. I recommend you take a look to see the difference.
CPA – Cost Per Action and CAE – Pay Per Action
14. The CPA and the APP mean the same thing. This is the amount billed or paid for each action considered successfully. For example, join an online program, fill out a form, etc.
15. I find this similar to affiliate marketing only that the latter is wider than the CPA. Second, CPA targets long-term business relationships, but not affiliate marketing.
16. The PPP is very expensive compared to other articles in this article, but it attracts great commercial value wherever it is involved.
17. In this type of announcement, an action must be executed in order to be billed or paid.