Part One: Where to Start
Congratulations on your decision to start your own salon business. The statistics of recent years clearly show that the hairdressing sector is growing worldwide and that the chances of being at a stage of dynamic growth in the near future for a hair salon business are high. The reason is that people generally care more about themselves and their appearance, knowing that this has a direct effect on the success of their career and personal life. They also know that experts can count on quality and value for money.
Start with a Business Plan
The first step in creating your hair salon is to develop a well-designed and documented business plan. This is the most important element of starting a new business. In your plan, you must describe your entire business idea, your vision, your plans and your strategies – even if it must remain flexible in the face of future "surprises". Not only is this necessary for the successful launch of your salon, but it is also useful to use a plan, other than knowing what steps to take and why, it is helpful to get investors, bank loans and the advice of experienced people. . This also gives you the opportunity to think carefully about your finances and plan accordingly. Do not forget that those who start a business with a sound economic strategy are more likely to succeed than those who have a great idea, a product or a patented invention.
Search your competitors
Make every effort to accurately discern the actions and practices of your competitors. . It's worth choosing a group of shows that are already successful and have the same target group of customers as you, then see what makes them successful or what they miss. Perform field research. Appointment as a customer and get an idea of their expectations and how you can provide the services. You can then tailor these solutions to your business. Leave what does not work and adapt what can work for you.
Create a Brand, Not Just a Brand Name
Your brand name is usually the first point of contact for your potential customers with your business. . This is an extension of your living room and should summarize your entire business – reflecting and arousing some sort of emotional response. In a world awash with brands, you need to create one for your living room that is memorable and stands out. Again, here is another case where the research will be profitable. Take a look at other hair salons and their brands. What do you like or do not like at home? What kind of name creates a strong impression, and what does not and why? What name works as a whole with the salon brand and strengthens it? A good tip is to keep it short and easy to pronounce.
Your Hours of Service and Customer Service
The hairdressing industry is less and less located in the rigid confines of the typical workday from 9 am to 5 pm. Trade shows are becoming more flexible. Some work in the evening, and even the whole weekend. You must keep in mind that fighting for customers often requires more flexible working time and makes your living room more accessible to their needs. Many people demand that the lounges be open after the normal working hours, because they then have events that they must attend and must be at their best. You may want to consider offering this service only with prior reservation and additional fees, or you can rotate your staff so that your living room is open at times when it will not be.
The most vital part of any business is people. Even the smallest contact your employees have with a customer has a positive or negative impact on your business – its image and its benefits. For this reason, it is important that you recruit the best people you can afford and invest in their skills, especially their relationship skills. Many hairdressers offer products and services of similar quality, but the few outstanding salons that stand out not only meet the needs of customers, but even exceed them. Therefore, training your employees in customer service can help you forget about the competition. If you can make the client feel very, very special and well cared for, he will likely become a loyal and regular customer. In many cases, it's a good idea to call on an experienced manager who can manage your staff and your living room on a daily basis.
Part 2: And then?
In the first part, we examined the basics of creating your own salon; Here we will continue to explore the building blocks of your salon business.
Service Menu Content for Your Living Room
Think carefully about the quantity and quality of services and products you plan to offer. Do you want your salon to offer a full service (for example, facials, body care and nail care), or you limit to hair? Do you plan to act in an environmentally friendly manner and offer only green products and practices? Would you like it to be accessible to all or offer premium services and products to savvy and wealthy clients who are willing to pay more for a more luxurious and spa-like experience?
Organizing Your Finances
After Reflecting on the above, you will then be able to develop a financial strategy that meets the needs of your business. Defining the scope of services and products in your business plan means that you should already have a detailed list of everything that you intend to include.
Depending on the route you choose (basic to salon / luxury lounge) and the size of the entire project, to begin operations, you will need about $ 10,000 to $ 100,000 . You could spend between $ 2,000 and $ 30,000 for the only salon equipment and have at least three months of working capital at the start of your business.
Location, Location, Location
Think about what type of client are you trying to attract and then think: where are they? If you are one of those salons that employ a well-known "hairdresser to the stars", you will not have to worry so much about the location, people will come to see you. If you do not have a well-established business reputation and a long list of loyal customers, you will need to think strategically about placing your business in an upscale, busy neighborhood with easy access from all neighborhoods. from the city. Ideally, place the type of customer that you want to attract frequently. For example, malls are generally a safe bet because your customers will be able to shop before or after their meeting at your show.
The design of a salon is one of the aspects of creating your business. this should be of the utmost importance to you. You could have great deals, great staff and great service, but before your customers experience it, they will be attracted to the look of your living room or not. Of course, you will want to get new customers by word of mouth, but you can conquer new ones by offering a showcase and environment so great that they can not help but come and want to stay.
Whatever the type of design chosen, it must be professional and have an effective layout. Depending on the type of your operations, you may need a space of between 500 and 2,000 square feet. The show office is usually the center of the show around which all operations are based. It is therefore essential to position it in the right area: ideally near the entrance to offer a warm and professional welcome when entering your clients.
Marketing and Management
In this sector, the best means of communication is, of course, word of mouth. Before marketing comes customer service. As noted in Part 1, the knowledgeable staff who take care of your customers and create a warm and inviting atmosphere with quality service will certainly generate satisfaction and, ultimately, word of mouth marketing.
Aside from traditional marketing strategies, including advertising, nowadays a self-respecting company must also have a web page containing information about products and services, prices, contact information, special promotions, a description of the company and its employees, etc. Internet has become an important means of transmitting information about businesses. and their services. It should be noted that social media such as Facebook or Twitter, which – if used correctly – could significantly improve the profitability of your business.
There are also a number of computer applications to manage the show's operations, such as Neohair.com, Shortcuts, Rosa, Envision, HairMax and Active Body. Most of them have similar functions: managing customer visits, staff, finances, inventory and purchases. A few of them, such as the Salongenious Elite, offer an additional opportunity to remind their clients of their appointments using SMS messaging or recording photos of your customers' hairstyles. The NeoHair.com Internet application, which, in addition to all of the above, also plays a contact role with customers by sending them messages on Facebook and Twitter, is a notable addition to trade show management.
Finally, think of all the papers you will need to get your business off the ground. Instead of flooding yourself with extra work, you'd better trust the professionals in your company and give them help.
Lawyer – will handle all legal issues related to economic activity, such as permits and compulsory licenses. 19659019] Accountant – do not try to do your accounting alone. It is a complex task that requires an expert to deal with it effectively. It is best to pass on tax problems to someone who can do it much faster and more efficiently than we do.
Insurance – paying for insurance is essential. In the event of material damage, fire, theft or if a customer simply slips and falls, your salon needs an effective insurance system.
For a long time, people have always looked for beauty. If you want to provide them with a service, you are in the right place. Hair is probably one of the most influential factors on how people feel about themselves, and helping them get beautiful hair or a whole new look can be a very satisfying activity. With the tips above, you should be well on your way to starting your own profitable salon business.