Music Studio Marketing is about presentation. From the way you present yourself and your skills, to the "look and feel" of your studio. Marketing is about style; yours and the style of your clientele.
Consider first your personal presentation; how you dress, how you live, the vehicle you drive. These aspects of your style tell who you are, where your interests are, and sometimes even suggest your level of education. First impressions are critical. You can only have one chance to "sell your services".
If you dress up as a punk, the country and western artist may not believe that you can produce music in this genre. If you live in a mansion, most artists worry that they can not afford you. And, if you drive an old sedan, no one will believe that you can afford the components that make up a quality recording studio.
Long before you open your studio, you need to establish your credentials. Obviously, your personal presentation speaks volumes, but beyond that, what, when, where, how and why (you say so) & # 39; are also important. Credibility is not only about what you know, "but also about" your knowledge "and who knows you?
Credibility also concerns your hobbies, your experience and your education. What is unique? at home, and what is your niche in this sector? How do you do this job for you? what a career in the industry, a career is? If you are an "old school analog", a cutting-edge digital or a combination of the above, it is important to be a musician or a diploma in audio engineering, you must spread the word!
have a clear vision of the services you can offer.
What equipment do you have that is "beyond the ordinary"? Do you have a collection of vintage ribbon mics, or do you have a electrical collection of digital plugins? Again, you must spread the word!
How do you get the word? Besides the "what, when, where, how and why "(you say it), it's also important to pay attention to the small details. Starting with your letterhead, business cards and brochures, you need to establish a theme and style. Every time you hand out a card, hand out leaflets or deliver a brochure, you spread the word!
Keep in mind your theme and style when setting up your website. Then, carry the theme across your entire internet business; social marketing, blogging, article marketing, etc.
The studio's "look and feel" must echo this theme and style. If you opt for old school rock and roll, you want a rich tapestry of velvet and decorative elements. If you opt for the state of modern art, you may want to incorporate an Asian influence and uncluttered works of art.
Music studio marketing involves presenting a complete package. So, if you want to appeal to the music community in general, it is best to present a "middle of the road" package. We do not talk boring, but rather classic & # 39; rich color, classic style illustrations and easy-to-look design.