Your barber can act as your best friend when you sit in his chair but the reality is that the salon industry is a throat affair and the biggest disappointment in the overall game is the misunderstanding and poor evaluation of the importance of professional beauty products. Think for a moment about every shampoo advertisement you saw on TV. Can you remember the names of the advertisers? Companies like Paul Mitchell, John Frieda, Herbal Essences, and L'Oreal, among others, are among the biggest spenders in advertising for women-watching TV shows. These advertisers are the exact people who and not want you to read this article.
Simply put, the professional beauty products industry is a multi-billion dollar business that in many cases reap its profits at the expense of misleading the same customer base as it claims help. The truth is that once you strip the attractive models, the beautiful celebrity endorsers, and the fancy packaging you end up with a product that is not superior to the run of the shampoo or store pharmacy brand conditioner that can be found in low-end grocery or pharmacy. I describe a situation that is very similar to the concept of branded pharmaceuticals compared to generic branded drugs that perform the same functions because they are made from the same active ingredients. While the generic brand's effectiveness compared to that of the lab, including tests done by the FDA, the only discernable difference is that a version is released by an internationally recognizable brand that requires a premium for financially support the ongoing advertising and the advancement of this brand image. This same concept applies to the beauty industry and in particular to shampoos and conditioners that are set at prohibitive prices for the average consumer.
Although many claim that business is only business and that spending the best dollar when they can get exactly the same product for a fraction of the cost is to get exactly what it deserves, I would say a different point. Consumer groups are in place to set standards for fair practices and to enforce anti-fraud behavior. The end consumer is ultimately responsible for the way he uses his purchasing power, but the target market should also be taken into account in the analysis of this particular case. Self-esteem and self-image are two points in particular that deserve attention when assessing the merits of leading brands that tackle consumer insecurities.
The way to end this reckless assault the country to educate on the subject and then vote with their collective paperbacks. Nothing sends a message like supporting a cause with the power of purchase. Post the message by sharing this article with a neighbor, sister or friend so that the message is heard throughout the hair products industry that this is enough.