African clothing design has been adopted by Western fashion because of its creativity and sophistication, which have been introduced by many leading African designers. The beauty of the clothes they create lies in their unique character and style, which does not lose their culture, their spirit or their nature. There are many distinctive aspects of African fashion design that make it simply amazing and very original, bringing part of African culture to every garment.
Most African fashion designers are transforming colorful traditions into several styles and patterns that surprise with their detailed craftsmanship. Glamor and African prints are extremely popular among celebrities like Oprah Winfrey and Will Smith, who deliberately wear African clothing created by famous designers, such as Nigerian diva Deola Sagoe, Folake Coker and, ultimately, Ozwald Boateng. Highly influenced by Western fashion, many designers have chosen to channel their curiosity for cultural diversity into their love of fashion. The depth of these colorful African creations makes all fashion richer and more authentic, without all the clothes produced by Western designers. In fact, most African clothing has versatility and femininity, unlike most clothes that come directly from popular fashion designers like Emporio Armani or Victoria Beckham.
For Solome Katongole, a famous African fashion designer who launched her creations revolves around chic comfort and color. Exactly as she describes it, her style offers everyone the opportunity to define their own styles, while translating color, dance and the sense of fashion. Katongole is ready to let its followers merge the West with traditional African clothing, resulting in authentic clothing that can be more special and sophisticated than fashion critics.
Designers like Lanre Da Silva Ajayi can create elegant clothing for women by combining optical prints and traditional fabrics with a touch of different patterns to create new designs. His "Color Storm" collection was fabulous, making noise in the fashion industry and fascinating fashion critics at the same time.
Although many would say that African fashion design leaves much to be desired, the truth is totally different. Even though it is getting closer to traditionalism and is leaving out the modernism, African fashion design is very popular, bringing a different beauty note to the fashion industry of today. While fabrics such as cotton are widespread around the world, more refined fabrics, such as silk or velvet, are worn by only a small portion of the world's population, making them so popular and unique.
occupy the first places of African fashion, which makes them so versatile. Yellow hues, bold Burgundies and shades of brown are very popular and are often included by fashion designers in their creations. There is certainly something special every time you look at African fashion clothes – perhaps the fact that it comes from a different culture, or unique features that make it so easily recognizable. Whatever the case may be, the African fashion industry is evolving rapidly and has great potential to reach one of the world's leading places