Your homepage is the most important page of your website. People will decide within 5 seconds when they want to stay. The purpose of the page is to communicate widely about what you are doing and create the right first impression.
But, above all, users want to click on something .
Do not try to tell everything on the home page. This is the most common mistake I see. You have plenty of opportunities in the rest of the site to explain what you are doing, please do not feel obliged to tell everything on the cover.
Look at the best book covers, they make you take the book and open it. This is quite the role of a home page.
The homepages are a little more complex than a book cover because returning visitors do not necessarily want to see a cover page. every visit. The BBC website, for example, must have many news and business constantly changing on its home page. Once a user is familiar with a website, the purpose of the home page changes. It becomes more about communicating new information on the site, for example special offers, new products, news, etc.
Making navigation simple . I've seen so many sites with far too many buttons. Try to streamline all your products or services in 3 or 4 major categories. This really helps the user to understand what you are doing and help in deciding where to go on the site.
Have dynamic content to bring the page to life with new content. for example. Twitter news or feeds, special offers, latest videos, etc.
Coordinates – post them on the page in case people come to your site to get in touch.
Consistency of the Brand – Make sure the web design reflects the identity of your brand. So many sites bastardize a company logo to fit a web design. Things like typography, color palettes, and tone of voice should be compatible with your offline marketing.
Finally, does not use templates ! Use an experienced graphic designer (not a web developer) to create a custom home page specifically tailored to your business.
There is a big difference in skills between a designer and a developer. The job of a designer is to create the look and feel and communicate the right messages. The role of a developer is to translate this vision into a usable website that works well on all platforms and all devices.