The target Jeep market covers everyone


Jeep is established in the field of performance of off-road vehicles. But now, he is looking to appeal to a wider market to cover young enthusiasts. He is determined to capture the needs of youth and seniors by using the charisma of the all-new Wrangler.

However, by expanding the automaker's target market, some Jeep purists express their dissent. They think the brand has gone too soft. "Everyone is worried that Jeep will lose its name," said Cefali, vice president of the Great Lakes All-Wheel Drive and Jeep Consumer. "I would not want to see Jeep not be at the forefront of all-terrain."

The Jeep Wrangler, the successor of the Jeep of the Second World War, is a mini sport utility vehicle that debuted in 1987. It was updated in 1997. The next modification was produced in 2007 and the last is for this model year. The all-new Jeep Wrangler is equipped with a number of firsts that include motorized windows and door locks. Over the 65 years of the automaker's history, it's the very first time that it offers these features.

"It seems like they come out with things that are not really capable of off-roading," Cefali adds. Such a feeling is why it was crucial to talk to the Jeep purists when the new Wrangler was only a sketch, said Jeff Bell, vice president of Jeep, a division of the Chrysler Group's DaimlerChrysler AG. He added that with the competition of new brands like Hummer and robust mid-size SUVs like the Nissan Xterra, a modern Wrangler had to be built. But the look and features would not hurt the four-wheeled loyalists.

The Jeep Wrangler now comes with a fold-down windshield and removable convertible hoods. The exterior of the new Wrangler was designed with his legacy in mind, said Trevor Creed, senior vice president of Chrysler's design. Kerry Ann Griffith, a Wrangler fanatic, is happy to know that powerful features do not prevent Jeep fans from removing doors for summer adventures. "I do not care what they do with the Jeep brand as long as they keep the Wrangler tradition," said Griffith, who hikes at least once a month

"Once as people see the new Wrangler, they are Tom LaSorda, CEO of Chrysler, said, "Jeep sales rose 11.5% in 2005 and the automaker is eager to further lighten the sales with its new compass, the Liberty Diesel and the Seven-Seater Commander. "It's a big kudos that you can develop Jeep," Bell said.

The Jeep Compass is a crossover utility vehicle unveiled for The 2007 model year at the 2006 North American International Auto Show. The vehicle uses a GEMA I4 2.4-liter, 172-horsepower petrol engine for the Australian and European market. the vehicle is modified to meet a wider market, it comes with tons of e promises and surprises. The automaker stated that the vehicle is designed to deliver more fun, utility, freedom, capacity, as well as the potential for exceptional fuel economy and interior flexibility without compromising the & # 39; s. affordability. Although the car manufacturer has undergone significant changes, tested parts like the EBC brake discs will be retained in the model.

The automaker expects the 2007 Jeep Compass to be designed with an urban flair to appeal to new buyers in the compact SUV segment. doubling to 568,000 units by 2010 and tripling to 814,000 by 2016, compared to 297,000 units in 2004. The Jeep Compass is designed to attract single women and newly married professionals aged 20 to 40 years. The automaker is also targeting a high-end demographic group with a median income of $ 60,000.

The all-new Jeep Compass features the signature Jeep seven-slot grille, round headlights and trapezoidal wheel arches and a new silhouette with a steep windshield. . Side curtain airbags are standard and feature the new 172-horsepower 2.4-liter global engine produced by Chrysler, Mitsubishi Motors Corp. and Hyundai Motor Co.

The Jeep Liberty Diesel, meanwhile, is a compact sports utility vehicle with 2 new PowerTech engines, a 2.4L I4 developing 150 horsepower and overhaul. a 3.7-liter V6 developing 210 horsepower, a 2.8-liter VM Motori turbodiesel engine became available in the CRD model and four-wheel disc brakes. In 2005, he acquired the title of compact commercial sport utility vehicle.

The Jeep Commander, a 7-seater mid-size sport utility vehicle introduced in 2006, features 3 sunroofs, a separate windshield style. It also offers a basic V6 engine with two optional V8s and a new Hemi. In Europe, the vehicle offers a Diesel engine developed by DaimlerChrysler with BlueTec technology.

According to Rebecca Lindland, an analyst at Global Insight Inc., Jeep needs to stay in touch with the changing tastes of buyers, especially the younger generation. "Many young consumers in the market are premium-oriented," said Lindland. "They are turning to high-end brands, and a brand like Hummer is very attractive to them. Jeep needs to become very attractive for this market. They are trying to extend the overall brand appeal without alienating the main ones. buyers to attract young buyers interested in the Jeep. "


Source by Anthony Fontanelle

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