For the marketing of specialists around the world, it is fundamental to know which products will be sold. For women, the Internet shopping revolution has opened up a whole new area to explore without having to brave a soggy course on Saturday. Knowing what the next big product will be like winning the lottery for some marketers, let’s take a look at what’s popular now to give us a glimpse of what will be important in the future. women spend most of the money spent online, in clothes. Stores like Asos.com, Top Shop and BooHoo.com do a lot of online business and, in some cases, do it online. The best-selling clothes in the world are classic jeans. Everyone has a pair, and they do not seem to lose their popularity anytime soon. It is essential that women have trouble finding jeans that fit their curves. A person who could find a way to have an online system to make sure every pair of jeans bought would be perfectly inspired would be truly inspired. The most likely reason is that it is in most cases cheaper to buy perfume online than at a department store or perfumery and after-shave shop. The problem with selling perfumes for women is that there is no smell-o-vision widget for the Internet yet. Perfumers must rely on women who visit perfumeries before returning to the Internet to make a purchase. Smartphones will reduce this blocking period quite quickly. Chanel No.5 is the best-selling perfume of all time, but the Hugo Boss perfume is making waves with its online sales.
Women love shoes. Buying shoes online can be tricky because you have to try them to find out if you will feel comfortable there. What online shoe stores rely on is, like perfume stores, women who come to the store before buying online. Some shoe companies have created an interactive element on their website, allowing them to create their own pattern for their shoe. This should attract people to the site. Converse is one of the best selling shoe brands online.
Make Up + Jewelery
Makeup and jewelry complete the top 5 products that women buy online. These are a little easier to sell because their appeal is essentially visual. MAC makeup is one of the most popular make-ups online, while H. Samuel and Ernest Jones represent a huge percentage of online jewelry sales.