A website with illustrations is more fun to watch. Such versatile support is ideal for creating fun and user-friendly images. Professional artists are able to create illustrations that are full of personality and brand-specific. That's what brands aim to get in the increasingly busy markets each year.
This kind of trend is ideal for dynamic and fun businesses, but it can also help typically serious and smart brands become more accessible to customers. Whatever the identity of your brand, there is certainly an illustrative style.
Broad and Bold Typography
Typography is one of the most powerful visual tools, capable of creating personality, stimulating emotions on a site, while at the same time transmitting valuable information. As it is easier to read sharper device resolutions, more sites will use custom fonts. Most browsers, with the exception of Internet Explorer, are able to support handwritten, CSS-compatible fonts for web browsers. This tendency to use uppercase capital letters, headers, and serifs helps to create dynamic parallels, enhance the user experience, and most importantly, encourage visitors to revisit your website
and help order information for the readers who scan them. For the future, designers will benefit from the use of web pages that have great impactful headers resulting in creative fonts.
Asymmetrical and Broken Layout
In 2017, the introduction of asymmetric and unconventional broken provisions has changed considerably. This popular trend of the Web continues this year. The asymmetrical layout is attractive because it is unique, distinctive and sometimes experimental.
Large companies that have a lot of content continue to use traditional grid-based structures, but using unconventional layouts on the Internet will increase – since brands make unique experiences to differentiate them from competition. In general, traditional companies are probably not interested in such an aesthetic, however, the big brands that can afford to run the risk expect their web designer to come up with original ideas.
Due to the advancement of browser technology, more and more websites are using more static images, but instead are discovering new methods – such as animations – to engage users during communication. Smaller animations help visitors throughout their experience on the page. For example, while waiting for the page to load, the graphics can entertain the user or show him an interesting hovering state from a link. They can be incorporated to work with navigation, scrolling or as a focal point of the entire site.
Recent years have seen flat design as the trend of web design on dimension colors. However, the gradients find their way back to 2018. The gradients were usually seen in the form of a subtle shading.
At the present time, the gradients are larger, stronger and more colorful. The most recent and most popular use is a gradient filter over photos to make less attractive images more attractive. If you can not work with other images, this can be solved using a simple gradient background.